Artistic Strategies
This is a course Julian has developed and led at the Technical University of Munich.
This course deals with the role of creativity in innovation development processes, and focuses, in particular, on how artistic production can be meaningfully used for this purpose. By linking photography with the Inner Development Goals (IDGs), the course engages both theoretically and practically with contemporary issues of societal progress, and public welfare-oriented, entrepreneurial action.
The general aim is to enable participants to apply a radically creative approach to entrepreneurial strategy-making, and to use artistic methods as a catalyst for society-oriented innovation development. Given its strong practical orientation, the end result will be a photo exhibition that discusses alternative entrepreneurial strategies in realizing the Inner Development Goals.
In designing the exhibition, students learn how an artistic method such as photography can be used to discover unconventional paths and recognise what radical new ways exist that could lead to positive social change. By reflecting on individual and cultural aspects of positive social development, the exhibition concludes the course and serves as a discussion forum for alternative realities of life and possible innovative approaches to progress.
The course is offered in interdisciplinary and cross-university fashion (at both the students and the teaching faculty level) and taught be experts in design, future-making, and entrepreneurship. Collaborations include for example the Munich University of Applied Sciences (Prof. Ralph Buchner, Faculty of Design) and the Technical University of Munich (Julian Krauss, Professorship of Innovation and Organization Design).
In the course students from TUM and HM investigated how photography could contribute to the development of social innovation. In addition to theoretical foundations and creative-artistic work, the participants dealt with current issues of social progress and the potential of public welfare-oriented, entrepreneurial action. What role do artistic methods play in social development? How are radically new ideas put together? What can photography contribute to the exploration of alternative realities? In the photo exhibition designed by the participants, alternative realities of life and unconventional strategies for implementing the Inner Development Goals (IDGs) in practice are discussed.
